SailSG Challenge
Brand Identity | Logo Design | Animation
Year 2021
The Sail SG Challenge was led by a group of varsity sailors from NUS seeking to share the joy of sailing with the community by embarking on a full circumnavigation of mainland Singapore. It raised a total of $5,695 for the KKH Health Fund to support patients in need of financial assistance for their medical needs.
This logo was designed to communicate the authenticity and foster connection with its audience, while showcasing the team’s excitement and rigour. The choice of blue, liken to that of the sea, aims to capture the reliability of the team’s sailing experience, while the pop of red captures the passion, enthusiasm and confidence the team has take on this challenge.
