My passion for design started at the National University of Singapore, where I discovered its potential and many possibilities. This experience has shaped the designer I am today – one whose designs not only serve their purpose, but also tell a story.

From graphic design to digital illustrations, I see my versatility as a strength that can be honed and grown to bring a brand’s story to life. Fun fact: the little walking hand you see at the top of this page is actually the logo for my house brand, jeraldoodles. 

If you’re interested in collaborating, please feel free to reach out to me via email at jeraldineboh@gmail.com!