Big Wins
Brand Identity | Art Direction | Graphic Design
Year 2023
A selection of branding and advertising work I did for Big Wins during my time as a Designer at Group East Digital. I lead the art direction for Big Wins, under my Creative Director, Elrid Carvalho.
To appeal to adventurous gamblers in pursuit of high rewards, these assets showcase the brand’s desire to convey luxury and thrill, through the use of imagery commonly associated with these values (e.g. rollercoaster, mansion, sports car). This first image was used as the hero image for the brand.
Copy by Elrid Carvalho, Designs by Jeraldine Boh
