The Coaching Culture

Brand Identity | Logo Design | Animation

Year 2021

The Coaching Culture is a Singapore-based company that specialises in team coaching, executive coaching, corporate training and facilitation.

This logo was designed to capture the company’s Asian origin and heritage in a modern and progressive way. The choice of symbol, inspired by a dragon boat and the Chinese character 心 (xīn) – which means heart, mind and soul, symbolises teamwork among the three co-founders.

Scene template designed by Freepik.