TiNDLE
Year 2021 – 2022
A selection of branding and advertising work I did for TiNDLE during my time as a Designer at Group East Digital.
TiNDLE is a plant-based food brand that offers a sustainable alternative to chicken. First launched in Singapore in 2021, they are now in over 8 markets including the Asia-pacific region, Europe and the United States.
Website Design
Brand Identity | Graphic Design
This website design was created as part of the brand’s rebranding project to appeal to a younger audience. The intentional use of bold colours and visually striking graphics create a sense of playfulness, largely representative of the Gen Z demographic.
The graphics aim to convey a unique sense of personality, creating a strong brand identity that resonates with its younger audiences.
Branding Project led by Leslie Teo, Designs by Jeraldine Boh
Market Launch Activation
Graphic Design
A selection of digital and print assets from the brand’s launch activation in Amsterdam, Germany and the UAE.
Designs by Jeraldine Boh
Partnerships
Graphic Design
A selection of campaign and event collaterals from the brand’s collaboration with restaurant partners to raise brand awareness.
Copy by Ruchika Goel, Designs by Jeraldine Boh
Retail Launch Campaign
Art Direction | Graphic Design
To promote the brand’s launch of retail products in Germany and the UK, this campaign aimed to leverage on seduction to create buzz and excitement around their upcoming launch, increasing brand awareness.
I led a team of designers to deliver a series of playful ads and event collaterals based on iconic pictures and romantic movie scenes.
Copy by Melissa Tan & Elrid Carvalho, Designs by Jeraldine Boh
Selected scene templates designed by Freepik.